James Charles began challenging society’s gender boundaries one year ago, when he created  his Instagram account. He started gaining followers by posting pictures of his makeup looks. His tweet about retaking his senior photos with a ring light and highlighter subsequently went viral. His Instagram account now has nearly 780,000 followers and his YouTube channel has nearly 122,000 subscribers. Recently, Charles became the first male spokesperson of Covergirl, one of the biggest cosmetics brands today.

James’ passion for makeup began with helping his friends with their hair. One day, when he was styling his friend’s hair for a party, she was late for her makeup appointment and James stepped in to help. He had watched multiple YouTube tutorials and knew exactly what to do. Later, he proceeded to make his Instagram account where he posted his own makeup looks on himself. His originality, skill, and unabashed passion for cosmetics have contributed to making him frequently spoken about in the beauty world.

In his Covergirl photo shoot  (see above) James worked with Katy Perry on a few makeup looks, which he then explained in detail on the Covergirl Instagram account. These include step by step guides with details about what products were used and where you can get them (these products are all Covergirl). He will work with Covergirl throughout the year and be in their new mascara campaign “So Lashy” that will come out soon.

By: Sofía Sánchez