Around 25 years ago, on Dec. 17, 2000, the holiday movie “The Christmas Secret” aired on TV. Based on Robert Sullivan’s book “Flight of the Reindeer,” the movie tells the story of a zoology professor who encounters Santa Claus while trying to prove reindeer can fly.
The film received mixed reviews on IMDb. Some viewers appreciated the magical elements, while others criticized the acting. “The Christmas Secret” was one of Hallmark’s first holiday movies.
Hallmark Channel began as a collaboration between the American Christian Television System and Vision Interfaith Satellite Network, religious broadcasters. In 1993, they rebranded as The Faith & Values Channel and, in 1996, as Odyssey Network. Hallmark Channel officially launched in 2001.
Today, Hallmark Channel is known for its warm-hearted productions, particularly during the holidays.
Each year, its “Countdown to Christmas” series draws millions of viewers. This season, Hallmark is releasing 32 new holiday films, including “Holiday Touchdown: A Chiefs Love Story,” reportedly inspired by Taylor Swift and Travis Kelce’s relationship.
Hallmark’s seasonal programming has boosted its popularity. Between Oct. 18 and Nov. 18 this year, the channel rose from the seventh to the third most-watched network, averaging 526,000 viewers at any given time, surpassing CNN’s 314,000 viewers.
Despite this, Hallmark movies often rely on predictable tropes, which some find repetitive. Here are the most common elements:
The work-focused protagonist
Most Hallmark holiday films feature an ambitious, independent woman. She’s often portrayed as a workaholic in business or journalism or as someone with a quieter job, such as a baker or author, facing challenges.
The hometown return
The protagonist usually leaves her city life, prompted by issues at work or in her relationship, and returns to her hometown—a charming, tight-knit community.
The local love interest
The love interest, often a childhood friend or town hero, has a hands-on job benefiting the community. Sometimes, he’s a single parent, adding depth to his character. Their connection is usually rekindled through chance encounters or shared holiday activities.
Holiday-related trauma
The protagonist’s reluctance to embrace holiday festivities often stems from a childhood loss tied to the season, such as the death of a parent who loved the holidays.
The predictable romance
As the story progresses, the protagonist and love interest bond through shared experiences like baking or reminiscing. Encouraged by family, they realize their love but officially come together at the end.
Resolving the trauma
With support from loved ones, the protagonist overcomes past holiday-related pain. They often help the town by organizing events or saving a local business, rediscovering the joy of the season.
A happy ending
The story concludes with the protagonist embracing the holiday spirit, leaving city life behind to start a new chapter with their love interest in their hometown.
These recurring themes may explain the films’ enduring popularity. According to mental health professionals, predictable plots provide comfort, especially during stressful times. The movies’ focus on joy and community helps viewers escape into a world of love and kindness.
Ultimately, Hallmark holiday films continue to thrive because they spread happiness. For those seeking comfort during the holiday season, what could be better than a story with a perfect, happy ending?
By Selena Said
